Does Google Have Your Attention Yet?
Google’s Panda update changed 11% of its search results. Some big sites, like EzineArticles.com and HowTo.com were affected. Bad news for them, but good news for you and me.
Quality SEO Content
Quality content is about both search engine optimization and customers. It was only a short time ago that copied (scraped) content and shallow, rather stupid content, could rank in Google. Now Google has fired a shot over the bow with Panda. They are not at full war yet.
Google’s goal is to provide the best search results for visitors. This is not out of the goodness of the hearts. No, it’s because Google sells advertising (AdWords), and if the content they send people to view is poor, it reflects on Google and no ads are clicked. No ads clicked means no revenue.
They are aggressively targeting poor content. Their mission is to kill it by removing it from their search results. With the hundreds of Phds and other smart people working there, they will get there eventually.
Google Bing and Yahoo! Mission
The big three search engines are advertising platforms. That’s how they make their money. It is and will always be about the money. Google has about 65% of search traffic, but Bing has been gaining recently. Yahoo! is now using the Bing search engine, so the results will be almost identical. Many SEO “experts” say to ignore Bing and Yahoo! and just focus on Google. I’m not willing to leave 3-4 out of every 10 searchers out.
Google has fired its shot, but Bing and Yahoo! will be right behind. The quality of your content matters and will matter more in the future.
What Does Good Content Mean?
Don’t take my word for it. Google has published explicit guidance. Now I don’t believe that Google can check for all these things today for every site, but I believe they will continue to working on it and get closer every day. Here’s part of what Google says:
- Would you trust the information presented in this article?
- Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
- Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
- Would you be comfortable giving your credit card information to this site?
- Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines
- Does the page provide substantial value when compared to other pages in search results?
- How much quality control is done on content?
- Was the article edited well, or does it appear sloppy or hastily produced?
- Would users complain when they see pages from this site?
These are the highlights, but there’s more. Read the post at Google’s WebMasterCentral –> What counts as a high-quality site?
Future Proofing Your Website
None of my websites have suffered from any of the Google updates in the past two years. I have written close to a thousand posts and articles in that time. All my content is original and will stay that way. I take the time and effort to assure that content is useful to the visitors searching for the keyword terms targeted by the page.
Yes, I target specific keywords, but I make sure the content matches the keywords and is useful to the visitor.
To future proof your site; make sure you SEO content is of the highest possible quality for visitors. Visitors will be happy and so will Google and the other search engines.