9 Ways To Annoy Website Visitors

Annoying ScreamSmall business SEO is not easy. It takes hard work to get traffic to your site and its pages. When visitors come to your site, they’re after something and they’re looking for an easy way to find it. It’s a shame that so many sites annoy their visitors rather than give them what they want.

9 Ways to Annoy Your Website Visitors

Greet them with a long flash introduction – instead of providing the content they want, start loading flash content. They will usually do one of two things:

  • Hit the back button
  • Frantically search for the skip link

Underline words and phrases that aren’t links – click, click, click and nothing happens. If you underline a word or phrase, people are conditioned to think it’s a link. Don’t annoy them by underlining non-links.

Start a video or audio message automatically – Okay, let’s announce to everyone in the office that I’m surfing the web. I hate it when I’m in the office, at Starbucks or anywhere else. Plus, if that’s your only message and they have the volume off, their gone.

Broken Links – Hate it, Hate it, Hate it. Fix broken links.

Meaningless Images, Charts and Graphs – an SEO expert said I needed images on my pages and posts. Yes, relevant meaningful images, not any old image.

Walls of Words – People don’t read when they come to a web page, they skim and evaluate. Give them nothing but a wall of words with no headers, bullets or other highlighting tools and they’ll back click. Look at this post as a wall of words.

Make sure the page has nothing to do with the search page – Let’s go beyond annoying and insult visitors by spamming them in the search engines. No, I’m not going to click on your ads when you trick me.

Make things hard to find – Don’t use meaningful navigation. Don’t link to other pages on your site or other sites. Don’t let visitors find what they want.

Don’t provide a search feature – I search sites too, not just search engines. If there’s no search feature, I can’t search and I go back to the search engine.

These are thing that annoy me and user I spoken with. I’ve also done research on web usage and conventions and all those annoyance above can be remedied by following common conventions. It’s a real shame to spend time and resources on small business SEO only to have them back click.

What annoys you about websites?

Small Business SEO – Understanding The Search Process Video

What happens if you have traffic coming to your website, but your results are much less than you expected? If you’re focused strictly on small business SEO and you’re generating traffic, then now is the time to understand the SEO search process that visitors use.

The search process video below is about 5 minutes and 15 seconds, but could be the best five minutes you invest in a long time. Internet marketing is a two phase process:

  1. Generate traffic with SEO and other methods
  2. Converting traffic to your desired action

If you have traffic, but no results it’s likely a mistake in strategy.


 

The Big Internet Marketing Mistake

What do visitors do when they come to your site? It’s a big mistake to think they come to your site to read the content. They don’t. When they first come to your site or a page on the site, they are still in the search process.

The video describes the five phase search process:

The SEO Search Process

The search process steps are:

  1. Search Engine – type the search term into Google or one of the other search engines
  2. Skim / Read the search engine results page (SERP)
  3. Click the most the result that seems most relevant
  4. Evaluate the page the search engine serves
  5. Read the content

Visitors don’t read your content until the fifth step. If you have spent valuable time and money generating traffic using small business SEO and local SEO, but you’re not getting the results you expected, misunderstanding the search process is probably why. You may need to change your content, website design and structure.

I could attempt to explain it here, but the video is a much better way to do that, but let’s look at a couple of images from the video. Which one do you think would get the visitors attention and entice them to read more?

SEO Content Comparison

Wham! What a Difference

I’m reading the page on the left side. I’m betting you would too. Now, the question is, which of these examples is closer to your site. I urge to the watch the video for more.