Local SEO – Race Horse or Race Track?

There are many decisions required for best results from local SEO and local internet marketing. Many small business owners don't have large marketing budgets and SEO takes a back seat in their plans. Local and small business SEO is a long term program. Effort and investment today will not pay off for a few months or longer. Print advertising, pay per click and other forms of immediate gratification advertising are easier to execute and justify in the short term. Search engine optimization is … [Read more...]

Small Business SEO Investment

Small Business SEO Investment

Are you making a big mistake with your marketing and advertising dollars? Many business owners are now making a different marketing choice by making the small business SEO investment. This is the second 3x5xSEO index card article. Looking at the card, the left line shows cost and the bottom line shows time. I love the simplicity of this 3x5 card and what it shows. Traditional media buys include television, newspaper, magazine, radio, TV, billboards and signs, park benches, bus advertising … [Read more...]