Google Fires a Shot Over The Bow for SEO Content?

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Does Google Have Your Attention Yet? Google’s Panda update changed 11% of its search results. Some big sites, like EzineArticles.com and HowTo.com were affected. Bad news for them, but good news for you and me. Quality SEO Content Quality content is about both search engine optimization and customers. It was only a short time ago that copied (scraped) content and shallow, rather stupid content, could rank in Google. Now Google has fired a shot over the bow with Panda. They are not at … [Read more...]

The Case for Small Business SEO

Do You Need SEO for Your Small Business? In 2008, for the first time, more people searched online for local businesses than used the Yellow Pages. If your business doesn't come up in the top of the search engine results, those visitors are going somewhere else. You need SEO to get you in the top results for competitive markets. If that's where your customers are going, isn't that where you need to be? If you're in a market where there's strong internet search traffic, SEO will bring a … [Read more...]

SEO Tips – What is The Purpose of Your Website?

What Do You Want Your Website to Do? The purpose of your website is _________? The purpose of my real estate website is lead generation. Everything I do on that site is designed to engage the visitor to eventually call, send an email or register to save property searches. Different sites have different purposes, but unless you clearly and specifically articulate that purpose, much of your website and SEO efforts will be wasted. You may hear the question asked, how well does your site … [Read more...]

Content for SEO

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Content for SEO - The Cornerstone of Your Marketing   Site design, site structure, links and content determine your traffic, but your content determines whether people stay long enough to respond to your call to action. SEO success without conversion success is largely a waste of time and effort. Conversion is the action target for the page or post. The action target is what you want people to do. In real estate, a phone call is the desired action. To lead to that action, the phone … [Read more...]

Why Search Engine Optimization?

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Search Engine Optimization (SEO) is the fuel for you website. Imagine having your Ferrari sitting in your garage. You have it, but no one knows it. You need fuel to drive it around town so people know. It's the same with your website. You may have the greatest information, the best products, the best deals - but if no one knows, they won't visit.   … [Read more...]