Google Fires a Shot Over The Bow for SEO Content?

Does Google Have Your Attention Yet?

Google’s Panda update changed 11% of its search results. Some big sites, like EzineArticles.com and HowTo.com were affected. Bad news for them, but good news for you and me.

Quality SEO Content

Quality content is about both search engine optimization and customers. It was only a short time ago that copied (scraped) content and shallow, rather stupid content, could rank in Google. Now Google has fired a shot over the bow with Panda. They are not at full war yet.

Google’s goal is to provide the best search results for visitors. This is not out of the goodness of the hearts. No, it’s because Google sells advertising (AdWords), and if the content they send people to view is poor, it reflects on Google and no ads are clicked. No ads clicked means no revenue.

They are aggressively targeting poor content. Their mission is to kill it by removing it from their search results. With the hundreds of Phds and other smart people working there, they will get there eventually.

Google Bing and Yahoo! Mission

The big three search engines are advertising platforms. That’s how they make their money. It is and will always be about the money. Google has about 65% of search traffic, but Bing has been gaining recently. Yahoo! is now using the Bing search engine, so the results will be almost identical. Many SEO “experts” say to ignore Bing and Yahoo! and just focus on Google. I’m not willing to leave 3-4 out of every 10 searchers out.

Google has fired its shot, but Bing and Yahoo! will be right behind. The quality of your content matters and will matter more in the future.

What Does Good Content Mean?

Don’t take my word for it. Google has published explicit guidance. Now I don’t believe that Google can check for all these things today for every site, but I believe they will continue to working on it and get closer every day. Here’s part of what Google says:

  • Would you trust the information presented in this article?
  • Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
  • Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  • Would you be comfortable giving your credit card information to this site?
  • Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines
  • Does the page provide substantial value when compared to other pages in search results?
  • How much quality control is done on content?
  • Was the article edited well, or does it appear sloppy or hastily produced?
  • Would users complain when they see pages from this site?

These are the highlights, but there’s more. Read the post at Google’s WebMasterCentral –> What counts as a high-quality site?

Future Proofing Your Website

None of my websites have suffered from any of the Google updates in the past two years. I have written close to a thousand posts and articles in that time. All my content is original and will stay that way. I take the time and effort to assure that content is useful to the visitors searching for the keyword terms targeted by the page.

Yes, I target specific keywords, but I make sure the content matches the keywords and is useful to the visitor.

To future proof your site; make sure you SEO content is of the highest possible quality for visitors. Visitors will be happy and so will Google and the other search engines.

The Case for Small Business SEO

Do You Need SEO for Your Small Business?

In 2008, for the first time, more people searched online for local businesses than used the Yellow Pages. If your business doesn’t come up in the top of the search engine results, those visitors are going somewhere else. You need SEO to get you in the top results for competitive markets. If that’s where your customers are going, isn’t that where you need to be?

If you’re in a market where there’s strong internet search traffic, SEO will bring a portion of that traffic to your website. How much depends on primarily two factors:

  1. A well designed website that converts traffic
  2. Targeted traffic to the website

Traffic is needed, but what happens when the visitor gets to your site? Is this a place they are excited to be? Can they easily find the information or products they’re looking for? Will they take your desired action?

Do you want the visitors to call you, visit your store or restaurant, order a product, fill out a form or enter a contest? What does the customer need to do in order for you to profit now or in the future? Your website must meet both your needs and your customers needs.

Internet Traffic vs. Print and Broadcast Media

What if I came to you and said,

Your internet advertising traffic cost will go down every year.

Would you be interested? Well, that’s the beauty of building your own media property called a website.

We design the site to respond to your customer needs and generate profit for you. Then we drive traffic to the site using search engine optimization. Depending on the business, we might also use social media sites like Facebook and YouTube. Yes, there’s a cost in time and money to create your web properties, but for the first time in the history of business, we’re investing in our marketing instead of spending money.

The cost for SEO should be based upon the competition in the market. Many business spend too much and many spend too little. What you spend should be tied directly to how competition there is in your market. There’s more competition for used cars in Atlanta than in Daytona Beach. The Atlanta dealer will need to spend much more to generate traffic.

A well designed strategy will reduce your expenses. My real estate business spends 90% less in lead generation than we did four years ago. Yes, we invested in building the site and building traffic, but the cost of sustaining that traffic decreases every year. Imagine the shift in your business marketing and sales when you go from spending money on sales and marketing to investing money instead.

Quick Summary

  • You need small business SEO  if there is sufficient search engine traffic in your market to justify the investment.
  • If there is sufficient traffic someone else is getting that business if you’re not.
  • Your investment will be based on competition and your customer requirements.
  • Your SEO costs for your market should be based on the competition.
  • Over time your cost to market using SEO should go down.

SEO Tips – What is The Purpose of Your Website?

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What Do You Want Your Website to Do?

The purpose of your website is _________? The purpose of my real estate website is lead generation. Everything I do on that site is designed to engage the visitor to eventually call, send an email or register to save property searches.

Different sites have different purposes, but unless you clearly and specifically articulate that purpose, much of your website and SEO efforts will be wasted. You may hear the question asked, how well does your site convert?

Conversion is basically getting visitors to take the action you have defined. It can be lead generation, product sales, customer service support, information for clients, list building and more.

The SEO Foundation

Many factors go into driving traffic to your website, but if you haven’t defined your ideal customer(s) and what you want them to do, who are you creating the site for? The foundation of SEO is targeting traffic. That’s what keyword selection, competitive analysis, link building and site design lead you to in the end. Targeted Traffic is targeting the buyers, subscribers or other customer most likely to buy your offerings.

This is a big part of the problem of throwing your website design and SEO efforts over the fence. By that I mean handing it off to someone else without giving them the proper specifications for what you required. Just build me a website or just get me traffic will not be enough in way too many cases.

Who Knows Your Business Best?

Do you believe there is another person in the world who knows your business better than you? Do they know your customer better? You know why your customers come to your business. You know if you have one ideal customer type or ten.

It’s extremely rare that an outside party will know enough about your business to design a great website and bring the most targeted traffic without your guidance. You must demand that your website brings you more of what makes your business successful.

State Your Purpose

To be effective, state your purpose. State the purpose of your website, first to yourself and then to anyone who touches the design, technical aspects or SEO. The purpose of the website your visiting now is to help business owners and managers improve business results through internet marketing and SEO. My ideal client knows their business well and wants to know how internet marketing can improve results.

I’m an owner of multiple businesses. I rely on internet marketing almost exclusively in several businesses and not at all in one business. There is no one size fits all for web marketing and SEO. Knowing the purpose of your site can can you tons of money.

Contact Mike at 386-295-2049 for more information or to discuss your options. I’m a Daytona Beach SEO specialist, but I serve clients regardless of where they’re located.

Content for SEO

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Content for SEO – The Cornerstone of Your Marketing

 

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Site design, site structure, links and content determine your traffic, but your content determines whether people stay long enough to respond to your call to action. SEO success without conversion success is largely a waste of time and effort.

Conversion is the action target for the page or post. The action target is what you want people to do. In real estate, a phone call is the desired action. To lead to that action, the phone number must be prominently displayed. Often, mentioning it again at the end of the page or post will reinforce the desired action. Asking open ended questions in the content can lead to the reader picking up the phone and making the call.

Other forms are conversion are capturing an email address through a form, registration for the use of site services, visits to a store or restaurant.

The point of the content is to inform the visitor, but also to lead them to your desired action.

Why Search Engine Optimization?

Search Engine Optimization (SEO) is the fuel for you website. Imagine having your Ferrari sitting in your garage. You have it, but no one knows it. You need fuel to drive it around town so people know. It’s the same with your website. You may have the greatest information, the best products, the best deals – but if no one knows, they won’t visit.