9 Ways To Annoy Website Visitors

back button

Small business SEO is not easy. It takes hard work to get traffic to your site and its pages. When visitors come to your site, they're after something and they're looking for an easy way to find it. It's a shame that so many sites annoy their visitors rather than give them what they want. 9 Ways to Annoy Your Website Visitors Greet them with a long flash introduction - instead of providing the content they want, start loading flash content. They will usually do one of two things: Hit the … [Read more...]

Local SEO and Slow SEO

Slow SEO Turtle

We rush, we rush and then we rush some more. We look for magic bullets, low hanging fruit and quick hits. Not all things can be done quickly though. We know it, even if we don't like it. Local SEO results can take much longer than we like, but that's not so bad. Let's look at a new idea I had today when writing some new content. Let's talk about Slow SEO. What is Slow SEO? Slow SEO is what happens when you don't have the deep pockets to spend lots of money on search engine optimization and … [Read more...]

SEOMOZ Video on Google Panda Update

Google Panda Update

Rand Fishkin at SEOMox posted this video yesterday on the Google Panda update. After viewing the video, I have a few things that I'm not sure about. First, I think the idea that Google is going to find the content that best matches what their human reviewers like, I don't think that the results have reached the SERPs (search engine result pages) for many terms. In performing SEO competitive analysis on sites, I'm still seeing that links matter more than content. It may be that Google is … [Read more...]

Understanding Small Business SEO Video

ferrari-seo-slide

If you are a small business owner or small business manager, then this video is for you. It explains small business SEO and what's needed to get your site and its pages to rank in the search engines in the long term. Take 10 minutes now to watch the small business SEO video. Small Business SEO Video     The video covers: What is SEO Why you need SEO for your small business Technical SEO Site Structure On Page SEO Factors Keyword Research Market … [Read more...]

Small Business SEO – How to Fail Fast

Ferrari for SEO

Want to know the sure-fire way to fail at Small Business SEO? It's really simple and many small businesses do it without trying. Here we go - make your site and its pages boring and irrelevant. SEO Gets You Traffic Not Results You are a searcher as well as a business owner. Think about how you feel when you search for a keyword term and the result is not relevant to what you're looking for. If you're like me, you're not happy and hit the back button pretty quickly. Then, think about how … [Read more...]

SEO Content – No, No, No

Newpaper Ad Image

Writing your SEO Content just for the search engines is the biggest mistake you can make in your small business SEO. Yes, your content needs to exactly what the search engines are looking for, but that's not nearly enough. Let's ask the real hard question. If you held an event for your business to attract visitors and one thousand people attended, but no one bought a thing, would you consider it a success? You would have spent your time, money and resources to attract those people, but it … [Read more...]

Small Business SEO Investment

Small Business SEO Investment

Are you making a big mistake with your marketing and advertising dollars? Many business owners are now making a different marketing choice by making the small business SEO investment. This is the second 3x5xSEO index card article. Looking at the card, the left line shows cost and the bottom line shows time. I love the simplicity of this 3x5 card and what it shows. Traditional media buys include television, newspaper, magazine, radio, TV, billboards and signs, park benches, bus advertising … [Read more...]

Small Business SEO – Long-Tail Keyword Opportunities

Emergency Pest Control SEO SERP

Long-tail keywords get over half the keyword searches in Google and the other search engines. Here's a classic example where no one seems to be paying attention to that fact. What if you arrived at your vacation home on a Sunday morning only to find it infested with fleas? Who would you call? Well, in our real estate business, we often get calls from people asking for recommendations. We tried a few numbers for pest control companies we normally work with, but no one was answering. I then sat … [Read more...]

SEO Ranking Formula – 3x5xSEO

SEO Ranking Formula Index Card

SEO Ranking Formula on a 3x5 Index Card Is a picture worth a thousand words? Maybe. Is a picture worth higher search engine ranking? Yes! This is the first index card published, but there will be many more. At least one a week. I've been using index cards and sticky notes for years to make things clearer for myself and clients. If an idea can be boiled down into a 3x5 card, it is much easier to understand. SERP Rankings Search Engine Results Pages (SERPs) are the pages that display in … [Read more...]

What the H is Internet Marketing?

what-post

Really, Are You Marketing The Internet? Do you do magazine marketing when you advertise in magazines? Do you do newspaper marketing when you advertise in Newspapers? No, you market your business. If you sell homes, you market homes and your real estate business. You market and advertise homes and real estate marketing because you sell homes and real estate. Distinctions Are Important Okay, so what's the big deal? First, I'm going to raise some eyebrows, but if you focus on internet marketing, … [Read more...]