Small Business SEO – Understanding The Search Process Video

What happens if you have traffic coming to your website, but your results are much less than you expected? If you’re focused strictly on small business SEO and you’re generating traffic, then now is the time to understand the SEO search process that visitors use.

The search process video below is about 5 minutes and 15 seconds, but could be the best five minutes you invest in a long time. Internet marketing is a two phase process:

  1. Generate traffic with SEO and other methods
  2. Converting traffic to your desired action

If you have traffic, but no results it’s likely a mistake in strategy.


The Big Internet Marketing Mistake

What do visitors do when they come to your site? It’s a big mistake to think they come to your site to read the content. They don’t. When they first come to your site or a page on the site, they are still in the search process.

The video describes the five phase search process:

The SEO Search Process

The search process steps are:

  1. Search Engine – type the search term into Google or one of the other search engines
  2. Skim / Read the search engine results page (SERP)
  3. Click the most the result that seems most relevant
  4. Evaluate the page the search engine serves
  5. Read the content

Visitors don’t read your content until the fifth step. If you have spent valuable time and money generating traffic using small business SEO and local SEO, but you’re not getting the results you expected, misunderstanding the search process is probably why. You may need to change your content, website design and structure.

I could attempt to explain it here, but the video is a much better way to do that, but let’s look at a couple of images from the video. Which one do you think would get the visitors attention and entice them to read more?

SEO Content Comparison

Wham! What a Difference

I’m reading the page on the left side. I’m betting you would too. Now, the question is, which of these examples is closer to your site. I urge to the watch the video for more.

Understanding Small Business SEO Video

If you are a small business owner or small business manager, then this video is for you. It explains small business SEO and what’s needed to get your site and its pages to rank in the search engines in the long term.

Take 10 minutes now to watch the small business SEO video.

Small Business SEO Video



The video covers:

You’re not going to learn SEO from a 10 minute video, but you will know a lot more than you do now, especially if you’re just getting into search engine optimization.

We know that many small business owners are gaining competitive advantages from using local SEO and small business SEO. It’s important to understand that unlike print advertising, the results are not immediate. It takes time to rank and keep the rankings in competitive markets. It’s a bit of a leap of faith, but the results can be impressive.

Even better, you are making an investment. Unlike the continuing expense of print and broadcast media, the money you spend on SEO builds an asset. You don’t need to keep feeding the machine dollars once you’ve reach your ranking goals. There’s ongoing maintenance costs, but those are a fraction of the initial costs. Do you know of any other advertising media that cost you less as it becomes more effective?

There’s a lot of information in the video. If you have questions about small business SEO or local SEO, give Mike at call at 386-295-2049. You can also go to our contact page.