What Do You Want Your Website to Do?
The purpose of your website is _________? The purpose of my real estate website is lead generation. Everything I do on that site is designed to engage the visitor to eventually call, send an email or register to save property searches.
Different sites have different purposes, but unless you clearly and specifically articulate that purpose, much of your website and SEO efforts will be wasted. You may hear the question asked, how well does your site convert?
Conversion is basically getting visitors to take the action you have defined. It can be lead generation, product sales, customer service support, information for clients, list building and more.
The SEO Foundation
Many factors go into driving traffic to your website, but if you haven’t defined your ideal customer(s) and what you want them to do, who are you creating the site for? The foundation of SEO is targeting traffic. That’s what keyword selection, competitive analysis, link building and site design lead you to in the end. Targeted Traffic is targeting the buyers, subscribers or other customer most likely to buy your offerings.
This is a big part of the problem of throwing your website design and SEO efforts over the fence. By that I mean handing it off to someone else without giving them the proper specifications for what you required. Just build me a website or just get me traffic will not be enough in way too many cases.
Who Knows Your Business Best?
Do you believe there is another person in the world who knows your business better than you? Do they know your customer better? You know why your customers come to your business. You know if you have one ideal customer type or ten.
It’s extremely rare that an outside party will know enough about your business to design a great website and bring the most targeted traffic without your guidance. You must demand that your website brings you more of what makes your business successful.
State Your Purpose
To be effective, state your purpose. State the purpose of your website, first to yourself and then to anyone who touches the design, technical aspects or SEO. The purpose of the website your visiting now is to help business owners and managers improve business results through internet marketing and SEO. My ideal client knows their business well and wants to know how internet marketing can improve results.
I’m an owner of multiple businesses. I rely on internet marketing almost exclusively in several businesses and not at all in one business. There is no one size fits all for web marketing and SEO. Knowing the purpose of your site can can you tons of money.
Contact Mike at 386-295-2049 for more information or to discuss your options. I’m a Daytona Beach SEO specialist, but I serve clients regardless of where they’re located.