Local SEO – Every Keyword is a Campaign

Keyword Campaign Index Card

Here is your Local SEO 3x5 Card for the week focusing on keyword campaigns. Search engines rank pages not websites. This is so important to keep in mind for local SEO. Even if CNN is ranking number one for your keyword term, you are competing against that page, not the CNN website. If you set out with your small business SEO campaign thinking that you are going to beat a competitor's website, you're likely to waste time and money, make yourself very frustrated and end up believing that SEO … [Read more...]

The Case for Small Business SEO

Do You Need SEO for Your Small Business? In 2008, for the first time, more people searched online for local businesses than used the Yellow Pages. If your business doesn't come up in the top of the search engine results, those visitors are going somewhere else. You need SEO to get you in the top results for competitive markets. If that's where your customers are going, isn't that where you need to be? If you're in a market where there's strong internet search traffic, SEO will bring a … [Read more...]