Really, Are You Marketing The Internet?
Do you do magazine marketing when you advertise in magazines? Do you do newspaper marketing when you advertise in Newspapers? No, you market your business. If you sell homes, you market homes and your real estate business. You market and advertise homes and real estate marketing because you sell homes and real estate.
Distinctions Are Important
Okay, so what’s the big deal? First, I’m going to raise some eyebrows, but if you focus on internet marketing, you are going to waste time and money. If you focus on marketing your business and your products and services using the internet, you are going to make better choices. This distinction is very important.
Think of a small business owner who knows he must improve her online marketing results. She is in the retail flowers business and is not getting the results she needs from her marketing on the internet. She is at a critical point. When she sits down at her computer to begin her search to improve her marketing, what will she type into the Google search box?
If she types “flower shop internet marketing” rather than internet marketing, she is on her way to a better result. Note: make sure to use quotation marks in your searches. There are 11,800 results for “flower shop internet marketing” and 5,070,000 results without the quotation marks. You will get better and more specific results using the quotation marks.
Get targeted early in your marketing campaigns using the internet. If you want to learn internet marketing, that’s one thing. If you want to market your products and services using the internet, here are the things you need to target:
- What are you selling in terms of products and services?
- What are the benefits of your products and services?
- How do you want people to feel about your company and your products?
- Who are your ideal customers? Create multiple customer personas if you have more than one customer type.
- How do you build your web presence to reflect your business purpose, style and unique qualities?
- How will marketing on the internet affect your current marketing?
- How will current marketing affect your marketing on the internet?
You get the idea. Notice none of these questions are really about “internet marketing.” They’re about your business. If you don’t answer these questions and others that are important to your business, you are ripe for the hype and hucksters. You should not begin building your website or begin SEO (search engine optimization) before answering these questions.
Internet Hype and Hucksters
I Made $123, 817 from My Kitchen Table Last Month – for $29.95, I’ll show you how. Well, if they make that kind of money, it was probably $29.95 at a time. Claims like this are out there when you start investigating internet marketing. This may be a bit exaggerated, but only a bit. It may come in different forms, but you can bet the hypsters and hucksters have targeted you in some way.
Here’s my claim: I switched my real estate marketing from print media and pay-per-click (PPC) advertising to natural or organic search (“free results”) on Google, Yahoo! and Bing. I increased my company sales by 400% over 2-1/2 years. I dropped my advertising budget from $50,000 per year to $5,000 a year. It took six months to get good results, a year to recover the cost up to that point and two years to realize great results.
How did I do it? A lot of research, testing and hard work. I spent a lot time and money learning marketing on the internet and SEO. Much of what I tested did not work. Enough of what I tested worked to make the effort successful. So, I built a model. Then, I tested the model on other sites to make sure it worked. It does and that’s why I’ve started this site and the business that goes with it.
What My Journey Can Mean For You
You’re focused on your business and its success. That’s where I started when necessity caused me to jump into marketing my real estate business on the internet. You can leverage my investment in developing that working model. First, come back here often. Sign up for email updates in the box at the top of the right column, or, subscribe to my RSS feed if you use an RSS Reader. Over time, you’ll learn what you need to do it yourself or hire someone to help you market your business using the internet.
If you are ready to get started, call me at 386-295-2049 or use the contact page and we can discuss the options.