What the H is Internet Marketing?

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Really, Are You Marketing The Internet? Do you do magazine marketing when you advertise in magazines? Do you do newspaper marketing when you advertise in Newspapers? No, you market your business. If you sell homes, you market homes and your real estate business. You market and advertise homes and real estate marketing because you sell homes and real estate. Distinctions Are Important Okay, so what's the big deal? First, I'm going to raise some eyebrows, but if you focus on internet marketing, … [Read more...]

The Case for Small Business SEO

Do You Need SEO for Your Small Business? In 2008, for the first time, more people searched online for local businesses than used the Yellow Pages. If your business doesn't come up in the top of the search engine results, those visitors are going somewhere else. You need SEO to get you in the top results for competitive markets. If that's where your customers are going, isn't that where you need to be? If you're in a market where there's strong internet search traffic, SEO will bring a … [Read more...]

Content for SEO

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Content for SEO - The Cornerstone of Your Marketing   Site design, site structure, links and content determine your traffic, but your content determines whether people stay long enough to respond to your call to action. SEO success without conversion success is largely a waste of time and effort. Conversion is the action target for the page or post. The action target is what you want people to do. In real estate, a phone call is the desired action. To lead to that action, the phone … [Read more...]

Why Search Engine Optimization?

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Search Engine Optimization (SEO) is the fuel for you website. Imagine having your Ferrari sitting in your garage. You have it, but no one knows it. You need fuel to drive it around town so people know. It's the same with your website. You may have the greatest information, the best products, the best deals - but if no one knows, they won't visit.   … [Read more...]