Small Business SEO – Think Like A Small Business Owner!

Paris Cafe Small Business

Affordable small business SEO is not about attacking huge competitors for major keyword phrases. It is about finding keyword variations and long tail keywords. You have a huge advantage because you know your customers, their needs and the questions they regularly ask. The people doing SEO for big companies have probably never met a customer. Chris Anderson wrote The Long Tail in 2006. Here's how he summarized the long tail ( The theory of the Long Tail is that our … [Read more...]

Local SEO Tips – Using Internal Links

Local SEO

If you look at your site, are you inter-linking between your own pages and posts? A big part of local SEO involves long-tail keywords and you have the power to support your own pages. I analyze a lot of small business SEO sites. On many of these sites, I see content without links to other pages or posts on the site. This is a big mistake. Your own pages on your site carry PageRank, just like external pages, that can be sent to your other pages. I read in Fast Company this week that the … [Read more...]

Small Business SEO – Long-Tail Keyword Opportunities

Emergency Pest Control SEO SERP

Long-tail keywords get over half the keyword searches in Google and the other search engines. Here's a classic example where no one seems to be paying attention to that fact. What if you arrived at your vacation home on a Sunday morning only to find it infested with fleas? Who would you call? Well, in our real estate business, we often get calls from people asking for recommendations. We tried a few numbers for pest control companies we normally work with, but no one was answering. I then sat … [Read more...]