Local SEO Tips – Using Internal Links

Local SEO

If you look at your site, are you inter-linking between your own pages and posts? A big part of local SEO involves long-tail keywords and you have the power to support your own pages. I analyze a lot of small business SEO sites. On many of these sites, I see content without links to other pages or posts on the site. This is a big mistake. Your own pages on your site carry PageRank, just like external pages, that can be sent to your other pages. I read in Fast Company this week that the … [Read more...]

SEOMOZ Video on Google Panda Update

Google Panda Update

Rand Fishkin at SEOMox posted this video yesterday on the Google Panda update. After viewing the video, I have a few things that I'm not sure about. First, I think the idea that Google is going to find the content that best matches what their human reviewers like, I don't think that the results have reached the SERPs (search engine result pages) for many terms. In performing SEO competitive analysis on sites, I'm still seeing that links matter more than content. It may be that Google is … [Read more...]

Understanding Small Business SEO Video

ferrari-seo-slide

If you are a small business owner or small business manager, then this video is for you. It explains small business SEO and what's needed to get your site and its pages to rank in the search engines in the long term. Take 10 minutes now to watch the small business SEO video. Small Business SEO Video     The video covers: What is SEO Why you need SEO for your small business Technical SEO Site Structure On Page SEO Factors Keyword Research Market … [Read more...]

Small Business SEO – How to Fail Fast

Ferrari for SEO

Want to know the sure-fire way to fail at Small Business SEO? It's really simple and many small businesses do it without trying. Here we go - make your site and its pages boring and irrelevant. SEO Gets You Traffic Not Results You are a searcher as well as a business owner. Think about how you feel when you search for a keyword term and the result is not relevant to what you're looking for. If you're like me, you're not happy and hit the back button pretty quickly. Then, think about how … [Read more...]

Local SEO – Every Keyword is a Campaign

Keyword Campaign Index Card

Here is your Local SEO 3x5 Card for the week focusing on keyword campaigns. Search engines rank pages not websites. This is so important to keep in mind for local SEO. Even if CNN is ranking number one for your keyword term, you are competing against that page, not the CNN website. If you set out with your small business SEO campaign thinking that you are going to beat a competitor's website, you're likely to waste time and money, make yourself very frustrated and end up believing that SEO … [Read more...]

Assessing Local SEO Competition – Part 3

Biloxi Seafood Results

This is the third part of Assessing Local SEO competition and this one is where we introduce our: Local SEO Secret Weapon In Part 3, we're going to talk about the tool I use to assess small business SEO competition quickly. The entire process shown here takes less than 10 minutes. The tool is Market Samurai. Of all my SEO tools, this is the one I use most often. It's not free, but it's the big time saver for assessing local SEO competition, helping you develop your SEO strategy and getting … [Read more...]

Part 2 – Assessing Local SEO Competition

seoquake-density

This is the second part of our Local SEO competition assessment series. In the first part we talked about the major factors in assessing your local competition. Be sure to read Assessing Local SEO Competiton - Part 1 before reading this second part. We'll continue with the example we used in Part 1 - Biloxi Seafood Restaurants. Using the Google Keyword Tool, we saw that there are over 33,000 monthly keyword searches related to our term. That's significant traffic. The next step is to evaluate … [Read more...]

SEO Content – No, No, No

Newpaper Ad Image

Writing your SEO Content just for the search engines is the biggest mistake you can make in your small business SEO. Yes, your content needs to exactly what the search engines are looking for, but that's not nearly enough. Let's ask the real hard question. If you held an event for your business to attract visitors and one thousand people attended, but no one bought a thing, would you consider it a success? You would have spent your time, money and resources to attract those people, but it … [Read more...]

Assessing Local SEO Competition – Part 1

Biloxi Seafood Wonder Wheel

How much should it cost you for your local seo program? The answer is based on one key factor - competition for the keywords you're targeting. Assessing Local SEO Competition - Part 1 This will be a multi-part series on assessing small business SEO local competition. This first part will define exactly what we will be looking for to determine the level of competition. Parts to follow will deal with tools for manual assessment and then tools for automating the assessment process. Here are … [Read more...]

The Elements of Local SEO

Local SEO Image

Local SEO will be the primary source of search engine traffic for many small businesses. When we talk about local SEO, two distinctions are important. First, you are local if you are selling to the local community. Think of a hardware store or beauty salon. Second, you are local if you are selling some tangible property both to locals and out of area people. Think real estate, classic cars, boats and so on. The elements of a local SEO campaign are fairly basic, but can get more complex … [Read more...]