Small Business SEO Link Building Principles Published

Small business SEO is different and requires different approaches to protect valuable online assets. We just published the second part of our link building series that covers link building principles for small business SEO. In part 2 of the series, we cover: Be careful who you link to - avoid "bad neighborhoods" Be A Good Net Citizen - Don't Spam Go slow Keep visitors and customers in mind Don't Buy Links Start a campaign that you can maintain Stay Away from Link Building … [Read more...]

Local SEO – Big Google Places Changes

Google Places Bomb

Google made some big changes to Google places this past week that will affect local SEO. How much we don't know yet, but we'll watch and see what happens. Google Places Review Purge If you go to your Places page or any other Places pages you'll see a huge change to reviews and citations. Google has removed reviews from Yelp and other 3rd party review services and replaced them with a big red button for a Google Review. Google Places Citations Killed Citations are gone. They've been removed. … [Read more...]

Local SEO – Race Horse or Race Track?

There are many decisions required for best results from local SEO and local internet marketing. Many small business owners don't have large marketing budgets and SEO takes a back seat in their plans. Local and small business SEO is a long term program. Effort and investment today will not pay off for a few months or longer. Print advertising, pay per click and other forms of immediate gratification advertising are easier to execute and justify in the short term. Search engine optimization is … [Read more...]

The Ultimate Small Business SEO Measurment

sales-not-traffic

Measuring your small business SEO and internet marketing results can be tricky. Too many small business owners measure the wrong things. What's the Best Measurement of Small Business SEO Success? What's the source of sales and revenue for your business or organization? I can tell you one thing, it's not traffic. Yet, many small business owners will obsess over search engine traffic. There's a note on my desk that says sales, not traffic. Now, yes you need people coming to your website and … [Read more...]

Small Business SEO – Think Like A Small Business Owner!

Paris Cafe Small Business

Affordable small business SEO is not about attacking huge competitors for major keyword phrases. It is about finding keyword variations and long tail keywords. You have a huge advantage because you know your customers, their needs and the questions they regularly ask. The people doing SEO for big companies have probably never met a customer. Chris Anderson wrote The Long Tail in 2006. Here's how he summarized the long tail (www.longtail.com): The theory of the Long Tail is that our … [Read more...]

Small Business SEO – Understanding The Search Process Video

The SEO Search Process

What happens if you have traffic coming to your website, but your results are much less than you expected? If you're focused strictly on small business SEO and you're generating traffic, then now is the time to understand the SEO search process that visitors use. The search process video below is about 5 minutes and 15 seconds, but could be the best five minutes you invest in a long time. Internet marketing is a two phase process: Generate traffic with SEO and other methods Converting … [Read more...]

Local SEO and Slow SEO

Slow SEO Turtle

We rush, we rush and then we rush some more. We look for magic bullets, low hanging fruit and quick hits. Not all things can be done quickly though. We know it, even if we don't like it. Local SEO results can take much longer than we like, but that's not so bad. Let's look at a new idea I had today when writing some new content. Let's talk about Slow SEO. What is Slow SEO? Slow SEO is what happens when you don't have the deep pockets to spend lots of money on search engine optimization and … [Read more...]

Small Business SEO – SEOMOZ Link Building

Backlinks Image

Link building is a challenge for most small business owners. It's a lot of work and the temptation for often disastrous shortcuts is always there. But, link building is a critical component to small business SEO success. Josh Gill over at SEOMOZ, published a good post this morning at the SEOMOZ blog - The Daily SEO Blog. His The Five Linking Mistakes You Didn't Know You Were Making, is a great start for anyone new to link building, and a really good reminder of some link building basics for … [Read more...]

Are You Advertising for Your Competition?

Local SEO Example Uncle Bill's Diner

If you rank number one for your own business name, you've met the most basic local SEO requirement. If you're not, you are advertising for your competition. The most basic local SEO requirement for your website is ranking number 1 in Google, Yahoo and Bing for your own business name. If your business is Uncle Bill's Pancakes, you must rank number 1 for Uncle Bill's Pancakes. Even if you've done no local or small business SEO, you may rank number one for your business. If not, you have some … [Read more...]

Small Business SEO – Barrier to Entry for New Business Startup?

Small Business street scene

Starting a new business is a challenge. There's finding the right location, buying furnishings and equipment, hiring people, business planning, marketing planning and more. Recently though, there's a new barrier that's entered the mix for business startups - small business SEO. People are online. For most, if not all businesses, people are using the internet to find products and services. They may be using search engines or social media like Facebook to start their search or find out more … [Read more...]