Small Business SEO – The 5 Second Page Test

The SEO Search Process

This page is about the time a visitor will spend to figure out if your page is worth skimming. Small business SEO and content are pieces of the same puzzle. What would happen if you gave every page on your site a five second test? Would visitors be able to understand what the page is about in those few short seconds? Structure For Visitor Evaluation I created a video a few days back on the search process. Go to Understanding The Search Process Video to view it. Let's look at the key image from … [Read more...]

Small Business SEO – Think Like A Small Business Owner!

Paris Cafe Small Business

Affordable small business SEO is not about attacking huge competitors for major keyword phrases. It is about finding keyword variations and long tail keywords. You have a huge advantage because you know your customers, their needs and the questions they regularly ask. The people doing SEO for big companies have probably never met a customer. Chris Anderson wrote The Long Tail in 2006. Here's how he summarized the long tail (www.longtail.com): The theory of the Long Tail is that our … [Read more...]

Small Business SEO – SEOMOZ Link Building

Backlinks Image

Link building is a challenge for most small business owners. It's a lot of work and the temptation for often disastrous shortcuts is always there. But, link building is a critical component to small business SEO success. Josh Gill over at SEOMOZ, published a good post this morning at the SEOMOZ blog - The Daily SEO Blog. His The Five Linking Mistakes You Didn't Know You Were Making, is a great start for anyone new to link building, and a really good reminder of some link building basics for … [Read more...]