Local SEO – Every Keyword is a Campaign

Keyword Campaign Index Card

Here is your Local SEO 3x5 Card for the week focusing on keyword campaigns. Search engines rank pages not websites. This is so important to keep in mind for local SEO. Even if CNN is ranking number one for your keyword term, you are competing against that page, not the CNN website. If you set out with your small business SEO campaign thinking that you are going to beat a competitor's website, you're likely to waste time and money, make yourself very frustrated and end up believing that SEO … [Read more...]