Small Business SEO Challenges

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The challenges for small business owners are massive. Small business SEO and internet marketing add more challenges. Indeed, in some ways it presents a threat. Imagine you own a store. Then, imagine that one out of every ten potential customers are blind to your store when they walk by. Then can't see it at all. It doesn't exist for them. Now imagine that was five years ago. Since then the blindness has increased to three of every ten and within another year it could be five or more. This … [Read more...]

Small Business SEO Investment

Small Business SEO Investment

Are you making a big mistake with your marketing and advertising dollars? Many business owners are now making a different marketing choice by making the small business SEO investment. This is the second 3x5xSEO index card article. Looking at the card, the left line shows cost and the bottom line shows time. I love the simplicity of this 3x5 card and what it shows. Traditional media buys include television, newspaper, magazine, radio, TV, billboards and signs, park benches, bus advertising … [Read more...]

What the H is Internet Marketing?

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Really, Are You Marketing The Internet? Do you do magazine marketing when you advertise in magazines? Do you do newspaper marketing when you advertise in Newspapers? No, you market your business. If you sell homes, you market homes and your real estate business. You market and advertise homes and real estate marketing because you sell homes and real estate. Distinctions Are Important Okay, so what's the big deal? First, I'm going to raise some eyebrows, but if you focus on internet marketing, … [Read more...]

SEO Tips – What is The Purpose of Your Website?

What Do You Want Your Website to Do? The purpose of your website is _________? The purpose of my real estate website is lead generation. Everything I do on that site is designed to engage the visitor to eventually call, send an email or register to save property searches. Different sites have different purposes, but unless you clearly and specifically articulate that purpose, much of your website and SEO efforts will be wasted. You may hear the question asked, how well does your site … [Read more...]

Content for SEO

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Content for SEO - The Cornerstone of Your Marketing   Site design, site structure, links and content determine your traffic, but your content determines whether people stay long enough to respond to your call to action. SEO success without conversion success is largely a waste of time and effort. Conversion is the action target for the page or post. The action target is what you want people to do. In real estate, a phone call is the desired action. To lead to that action, the phone … [Read more...]

Why Search Engine Optimization?

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Search Engine Optimization (SEO) is the fuel for you website. Imagine having your Ferrari sitting in your garage. You have it, but no one knows it. You need fuel to drive it around town so people know. It's the same with your website. You may have the greatest information, the best products, the best deals - but if no one knows, they won't visit.   … [Read more...]