Local SEO – Big Google Places Changes

Google Places Bomb

Google made some big changes to Google places this past week that will affect local SEO. How much we don't know yet, but we'll watch and see what happens. Google Places Review Purge If you go to your Places page or any other Places pages you'll see a huge change to reviews and citations. Google has removed reviews from Yelp and other 3rd party review services and replaced them with a big red button for a Google Review. Google Places Citations Killed Citations are gone. They've been removed. … [Read more...]

Are You Advertising for Your Competition?

Local SEO Example Uncle Bill's Diner

If you rank number one for your own business name, you've met the most basic local SEO requirement. If you're not, you are advertising for your competition. The most basic local SEO requirement for your website is ranking number 1 in Google, Yahoo and Bing for your own business name. If your business is Uncle Bill's Pancakes, you must rank number 1 for Uncle Bill's Pancakes. Even if you've done no local or small business SEO, you may rank number one for your business. If not, you have some … [Read more...]

Assessing Local SEO Competition – Part 1

Biloxi Seafood Wonder Wheel

How much should it cost you for your local seo program? The answer is based on one key factor - competition for the keywords you're targeting. Assessing Local SEO Competition - Part 1 This will be a multi-part series on assessing small business SEO local competition. This first part will define exactly what we will be looking for to determine the level of competition. Parts to follow will deal with tools for manual assessment and then tools for automating the assessment process. Here are … [Read more...]

The Elements of Local SEO

Local SEO Image

Local SEO will be the primary source of search engine traffic for many small businesses. When we talk about local SEO, two distinctions are important. First, you are local if you are selling to the local community. Think of a hardware store or beauty salon. Second, you are local if you are selling some tangible property both to locals and out of area people. Think real estate, classic cars, boats and so on. The elements of a local SEO campaign are fairly basic, but can get more complex … [Read more...]