Local SEO Tips – Using Internal Links

Local SEO

If you look at your site, are you inter-linking between your own pages and posts? A big part of local SEO involves long-tail keywords and you have the power to support your own pages. I analyze a lot of small business SEO sites. On many of these sites, I see content without links to other pages or posts on the site. This is a big mistake. Your own pages on your site carry PageRank, just like external pages, that can be sent to your other pages. I read in Fast Company this week that the … [Read more...]

Local SEO – Every Keyword is a Campaign

Keyword Campaign Index Card

Here is your Local SEO 3x5 Card for the week focusing on keyword campaigns. Search engines rank pages not websites. This is so important to keep in mind for local SEO. Even if CNN is ranking number one for your keyword term, you are competing against that page, not the CNN website. If you set out with your small business SEO campaign thinking that you are going to beat a competitor's website, you're likely to waste time and money, make yourself very frustrated and end up believing that SEO … [Read more...]

Assessing Local SEO Competition – Part 3

Biloxi Seafood Results

This is the third part of Assessing Local SEO competition and this one is where we introduce our: Local SEO Secret Weapon In Part 3, we're going to talk about the tool I use to assess small business SEO competition quickly. The entire process shown here takes less than 10 minutes. The tool is Market Samurai. Of all my SEO tools, this is the one I use most often. It's not free, but it's the big time saver for assessing local SEO competition, helping you develop your SEO strategy and getting … [Read more...]

SEO Tips – What is The Purpose of Your Website?

What Do You Want Your Website to Do? The purpose of your website is _________? The purpose of my real estate website is lead generation. Everything I do on that site is designed to engage the visitor to eventually call, send an email or register to save property searches. Different sites have different purposes, but unless you clearly and specifically articulate that purpose, much of your website and SEO efforts will be wasted. You may hear the question asked, how well does your site … [Read more...]