What happens if you have traffic coming to your website, but your results are much less than you expected? If you’re focused strictly on small business SEO and you’re generating traffic, then now is the time to understand the SEO search process that visitors use.
The search process video below is about 5 minutes and 15 seconds, but could be the best five minutes you invest in a long time. Internet marketing is a two phase process:
- Generate traffic with SEO and other methods
- Converting traffic to your desired action
If you have traffic, but no results it’s likely a mistake in strategy.
The Big Internet Marketing Mistake
What do visitors do when they come to your site? It’s a big mistake to think they come to your site to read the content. They don’t. When they first come to your site or a page on the site, they are still in the search process.
The video describes the five phase search process:
The search process steps are:
- Search Engine – type the search term into Google or one of the other search engines
- Skim / Read the search engine results page (SERP)
- Click the most the result that seems most relevant
- Evaluate the page the search engine serves
- Read the content
Visitors don’t read your content until the fifth step. If you have spent valuable time and money generating traffic using small business SEO and local SEO, but you’re not getting the results you expected, misunderstanding the search process is probably why. You may need to change your content, website design and structure.
I could attempt to explain it here, but the video is a much better way to do that, but let’s look at a couple of images from the video. Which one do you think would get the visitors attention and entice them to read more?
Wham! What a Difference
I’m reading the page on the left side. I’m betting you would too. Now, the question is, which of these examples is closer to your site. I urge to the watch the video for more.