Small Business SEO – Long-Tail Keyword Opportunities

Long-tail keywords get over half the keyword searches in Google and the other search engines. Here’s a classic example where no one seems to be paying attention to that fact.

What if you arrived at your vacation home on a Sunday morning only to find it infested with fleas? Who would you call? Well, in our real estate business, we often get calls from people asking for recommendations. We tried a few numbers for pest control companies we normally work with, but no one was answering. I then sat down in front of my computer and did a Google search on “emergency pest control daytona beach” (searched without the quotes).

Local Small Business SEO – Asleep At The Wheel

The results for the emergency pest control search show that long-tail keyword terms such as “emergency pest control daytona beach” are being ignored by small business marketers and most SEO companies. Looking at the results, I see that no one, not even the pages that are ranking, are targeting this keyword. Take a look at the results:

Emergency Pest Control SEO SERP

The first five SERP (Search Engine Result Page) results are shown from Google. Notice that of the five pages, only one page has an external link to it, the third listing. None of the top five sites have the search term in the title or in the URL. These sites are ranking because no one has optimized for the term “emergency pest control daytona beach.”

A quick way to find out if anyone is targeting a phrase is to check the title using the ALLINTITLE: command in Google. When I type in allintitle:emergency pest control daytona beach, we see zero results. A further check using the ALLINURL:emergency pest control daytona beach, shows zero results.

Is Long-Tail Keyword SEO Worth It?

If you attempt to find monthly keyword counts for our example keyword, you won’t find any. According to Google counts, there is zero traffic. On the other hand, half of all search queries show no traffic. I am amazed at the traffic I see on my websites for search queries that show no Google counts. Of 2,742 keywords that brought traffic to one of our real estate sites in May, 2,701 came from keywords with a count of less than 10. Over 1/2 of the traffic on this site is from long-tail keywords.

Back to our example. If you offer a service such as an emergency service, why keep it a secret? This is why blogs are so important. To rank for this keyword, here’s what you should do:

  1. Create a page or blog post with “Emergency Pest Control Your City” (or whatever your service is)
  2. Write about 300-400 words in the post. Mention “emergency pest control your city” 2-3 times. Talk about how solving your customers problem is important and describe the process. Tell them to call you now! They wouldn’t be looking if they weren’t in need.
  3. Make the page URL – emergency-pest-control-your-city.
  4. Make sure the page or post title, description and keyword meta data is targeted to your service. If your WordPress Theme doesn’t show a place for this meta data, install the All-In-One-SEO plugin and activate it.
  5. Publish the page or post
  6. Link from 5-10 of your internal pages/posts to this page
  7. Send 5-10 external links to the new page/post

For phrases like emergency pest control, where no competitor has optimized for SEO, you or your Daytona Beach SEO specialist should be able to get a first page ranking fast and a top ranking in a few months. If you don’t see that, add more external links.

Do this with 100 pages and your phone will be ringing. This is what small business SEO is about. Your traffic will come from hundreds of keywords, not one or two.

If these steps seem confusing to you, keep coming back to learn more. If you need help, call Michael at 386-295-2049.

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