The Small Business SEO Link Building series is a comprehensive look at links and link building for small business SEO. Part 1 was published on July 15, 2011 and new parts will be published every few days.
Small Business SEO Link Building Series Contents
Link Building Basics – Part 1
The basics of link structure including HTML code, anchor text and dofollow and nofollow taqs. Link Building Principles – Part 2 Basic principles that must be followed when building links for small business SEO.
Small Business Link Building Principles – Part 2
Link building principles that must be followed when building links for small business SEO.
- Authority Sites
- Blog Comments
- Social Media (YouTube, Facebook, Twitter)
- Article Syndication
- Guest Blogging
- Press Releases
- Profile Links
- Reciprocal Links
- Industry Organizations
- Link Exchanges
- Your Own Sites
- Internal Links
Link Building – Practical vs. Theoretical Consideration
We’re assuming that your web properties are very valuable to you and your business and you want to both rank and be a good internet citizen. That’s the approach we’re taking here. A few will say that we step over the line, but our intent is always to provide useful information when building links. That’s what being a good net citizen is about – adding value by adding to conversations. If anyone who has done extensive link building agrees with us 100%, it would be a huge surprise. There’s a good part of science and art to link building, but there’s a big part of grinding. Grinding is where there’s unexciting, but necessary work to be done and that describes link building. Purists will say that all links should come naturally. Good luck with that. There’s not even a clear definition of natural linking, so let’s just say that avoiding spam and outright search algorithm manipulation is off-limits. We will not talk about anything that we haven’t done ourselves. We’ll talk about what we do most because it’s been effective in a small business SEO environment. If you’re looking to rank for highly competitive terms like travel, football and so on, these techniques will not be enough. For small business seo link building, they have proved to be effective.