Link building for small business SEO is one of two biggest challenges of the process. The other is creating content on a regular schedule. I know that many of you already have content, so we’re going to start this series before the content creation series.
SEO Link Building 101
This is going to be an extensive series over the next few weeks. We are going to cover a lot of material, but I’m going to keep it simple. We’ll start with the description of a good link for SEO and the link source. Then we’ll progress systematically with different sources for links and how to generate links properly from each of those sources. A few link sources will take more than one session. Article syndication and authority site creation are two examples.
The techniques I’m going to cover are white hat SEO. At least, they’re my interpretation of white hat. Some may disagree, but I stay away from black hat techniques because the risk is too high in my markets. Following these techniques should not cause any problems with the search engines.
Here is the list of link sources that we’ll cover in the coming weeks. As I said, I’m going to try to keep it simple, but I will provide links to other sites that will go into more technical detail. I’m thinking that you’ll want practical before technical.
Update July 15, 2011
Part 1 – Small Business SEO Link Building Basics – covering link HTML structure, DoFollow Links, NoFollow Links, Natural Links and Link Profiles
- Link Practices
- Authority Sites
- Blog Comments
- Social Media (YouTube, Facebook, Twitter)
- Article Syndication
- Guest Blogging
- Press Releases
- Profile Links
- Reciprocal Links
- Industry Organizations
- Link Exchanges
- Your Own Sites
- Internal Links
Ground Rules for Link Building
Here are my rules for link building:
- Thou Shalt Not Spam – there is no single good definition of spam, but let’s use the working definition of doing it for the link only.
- Contribute To The Conversation – “Great post, keep up the good work” is not contributing to the conversation.
- Best Effort / Best Content – content for blog commenting, authority sites, articles, etc. should be at least as good as what is on your site. It should be your best effort.
- Relevance – if you sell flowers, make comments on flower related sites to build relationships. Don’t send links from a power tool site to your flower site.
- Treat Links as Gold – It’s not about getting the maximum number of links. It’s about getting the highest authority most relevant links.
I Would Love Not to Do Link Building, But…
In an ideal world, Google, Yahoo! and Bing would find the best content for each keyword phrase and display those results. We don’t live in an ideal world. The search algorithms are weighted heavily to external links. High value external links are difficult to get unless your content is excellent and unique. We advocate producing the best quality most relevant content for your customers whenever you publish – including links.
So, keep one thing in mind when creating backlinks for small business SEO – go to other sites to add value to that site. The exchange for you adding value is the link. Consider the power of the link to be directly proportional to the value you add to the linking site. If you create strong relevant content, regardless of where you post it, good things will happen. People will begin to notice you and start linking to you naturally. Let’s not think of it as link building, let’s think of it as promotion for the wonderful content on your site.
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