SEO Ranking Formula on a 3×5 Index Card
Is a picture worth a thousand words? Maybe. Is a picture worth higher search engine ranking? Yes!
This is the first index card published, but there will be many more. At least one a week. I’ve been using index cards and sticky notes for years to make things clearer for myself and clients. If an idea can be boiled down into a 3×5 card, it is much easier to understand.
Search Engine Results Pages (SERPs) are the pages that display in Yahoo!, Bing and Google when you type in a search page. The Google SERP for San Diego Emergency Pest Control is shown below.
The paid ads or PPC (pay per click) ads are displayed as the top three results in the center column and along the right side. These are ads you must bid for to have them displayed for your page. It can be very expensive. What we are after are the natural or organic listings. These are the listings you don’t pay for and are the result of solid SEO strategies.
Pages x Links = Search Engine Rankings
Let’ expand the formula a bit.
Good quality relevant pages x good quality relevant links = search engine rankings
Google grants “authority” to good content pages and good quality relevant links (or votes) is how these pages gain authority. When a site has many, sometimes thousands of authority pages, it becomes an authority site – think CNN or ESPN. You want your pages to become authority pages. To do that you make sure your content is high quality and links into that page are from the highest authority pages possible.
Look at the left side of the formula above. Good quality relevant pages could be from your site or from another web property that you don’t own. From your own site, think about where you might sell blue widgets, red widgets and green widgets. You have multiple pages on your site about these widgets. Each of those pages should link to each other and to any new widgets page you create. That is the first source of links – your own internal links from your relevant pages.
After you make sure you are linking from your relevant internal pages, find the highest authority external pages to get links. It’s probably not going to be CNN, but it could be a link from another widget site, a widget industry directory and so on. These should be your first choice. You can also create Hub Pages, Squidoo Pages and other content sites. These sites are consider authority sites by search engines. We’ll talk more about content sites later. Create these sites and then link to the relevant pages on your site.
Writing articles targeted to the same content as your specific pages will be enough to rank on the first page, or even number one for low competition keyword phrases.
Ranking Formula Strategy
If you have a blog, you can create more pages on your site easily and quickly. That should be a big part of your strategy. Each of those blog posts is a page and a link from that page will help other pages. Don’t say the same thing over and over. Vary the content so that it is unique within your site. Building more pages is critical because it’s self-reinforcing. As your pages and site gain authority, it raises your site’s power to rank for existing and new search terms.
Build links to all your site pages. Articles, Authority Sites, Guest Blog Posts, Blog Commenting and many other techniques are available. Video sites such as YouTube and Viddler can also be useful in building links. Links will also come to you if you create great content that others remark on. We’ll cover more on link building later, but understand for now that links are critical to your site’s rankings.
I see linking, both internally and externally, as the biggest weakness of most small business sites that are not ranking well for their targeted keywords.
There you have it. Create lots of unique targeted relevant pages. Link to those pages from other pages on your site and build external links from other sites. Do this and you’ll see great results.
If Do It Yourself SEO is not in your plans, or you need some basic consulting or training, just give Michael a call at 386-295-2049 or go to the contact page to send a message by email.