WordPress – Posts or Pages – Which is Best?

Using Wordpress Pages

Wordpress posts or pages - which one should you use when publishing your content? Is there a difference? So Few Wordpress Pages Many blogs based on the Wordpress platform use only a few pages on the site. That could be a mistake for two reasons: Long term search engine rankings Visitor time on site and conversion Pages Are Your Showroom From an SEO perspective, here's what I've found for using Wordpress blogs: Pages are your showroom Posts are your promotion Posts can rank … [Read more...]

Small Business SEO – Understanding The Search Process Video

The SEO Search Process

What happens if you have traffic coming to your website, but your results are much less than you expected? If you're focused strictly on small business SEO and you're generating traffic, then now is the time to understand the SEO search process that visitors use. The search process video below is about 5 minutes and 15 seconds, but could be the best five minutes you invest in a long time. Internet marketing is a two phase process: Generate traffic with SEO and other methods Converting … [Read more...]

Local SEO and Slow SEO

Slow SEO Turtle

We rush, we rush and then we rush some more. We look for magic bullets, low hanging fruit and quick hits. Not all things can be done quickly though. We know it, even if we don't like it. Local SEO results can take much longer than we like, but that's not so bad. Let's look at a new idea I had today when writing some new content. Let's talk about Slow SEO. What is Slow SEO? Slow SEO is what happens when you don't have the deep pockets to spend lots of money on search engine optimization and … [Read more...]

Small Business SEO – Barrier to Entry for New Business Startup?

Small Business street scene

Starting a new business is a challenge. There's finding the right location, buying furnishings and equipment, hiring people, business planning, marketing planning and more. Recently though, there's a new barrier that's entered the mix for business startups - small business SEO. People are online. For most, if not all businesses, people are using the internet to find products and services. They may be using search engines or social media like Facebook to start their search or find out more … [Read more...]

Small Business SEO Challenges

small-business-seo-challenges-featured

The challenges for small business owners are massive. Small business SEO and internet marketing add more challenges. Indeed, in some ways it presents a threat. Imagine you own a store. Then, imagine that one out of every ten potential customers are blind to your store when they walk by. Then can't see it at all. It doesn't exist for them. Now imagine that was five years ago. Since then the blindness has increased to three of every ten and within another year it could be five or more. This … [Read more...]

Understanding Small Business SEO Video

ferrari-seo-slide

If you are a small business owner or small business manager, then this video is for you. It explains small business SEO and what's needed to get your site and its pages to rank in the search engines in the long term. Take 10 minutes now to watch the small business SEO video. Small Business SEO Video     The video covers: What is SEO Why you need SEO for your small business Technical SEO Site Structure On Page SEO Factors Keyword Research Market … [Read more...]

Local SEO – Every Keyword is a Campaign

Keyword Campaign Index Card

Here is your Local SEO 3x5 Card for the week focusing on keyword campaigns. Search engines rank pages not websites. This is so important to keep in mind for local SEO. Even if CNN is ranking number one for your keyword term, you are competing against that page, not the CNN website. If you set out with your small business SEO campaign thinking that you are going to beat a competitor's website, you're likely to waste time and money, make yourself very frustrated and end up believing that SEO … [Read more...]

Assessing Local SEO Competition – Part 1

Biloxi Seafood Wonder Wheel

How much should it cost you for your local seo program? The answer is based on one key factor - competition for the keywords you're targeting. Assessing Local SEO Competition - Part 1 This will be a multi-part series on assessing small business SEO local competition. This first part will define exactly what we will be looking for to determine the level of competition. Parts to follow will deal with tools for manual assessment and then tools for automating the assessment process. Here are … [Read more...]

Small Business SEO Investment

Small Business SEO Investment

Are you making a big mistake with your marketing and advertising dollars? Many business owners are now making a different marketing choice by making the small business SEO investment. This is the second 3x5xSEO index card article. Looking at the card, the left line shows cost and the bottom line shows time. I love the simplicity of this 3x5 card and what it shows. Traditional media buys include television, newspaper, magazine, radio, TV, billboards and signs, park benches, bus advertising … [Read more...]

The Elements of Local SEO

Local SEO Image

Local SEO will be the primary source of search engine traffic for many small businesses. When we talk about local SEO, two distinctions are important. First, you are local if you are selling to the local community. Think of a hardware store or beauty salon. Second, you are local if you are selling some tangible property both to locals and out of area people. Think real estate, classic cars, boats and so on. The elements of a local SEO campaign are fairly basic, but can get more complex … [Read more...]