SEOMOZ Video on Google Panda Update

Google Panda Update

Rand Fishkin at SEOMox posted this video yesterday on the Google Panda update. After viewing the video, I have a few things that I'm not sure about. First, I think the idea that Google is going to find the content that best matches what their human reviewers like, I don't think that the results have reached the SERPs (search engine result pages) for many terms. In performing SEO competitive analysis on sites, I'm still seeing that links matter more than content. It may be that Google is … [Read more...]

On Page vs. Off Page SEO Factors

Ranking well in the Search Engines for most keywords used by small businesses is very achievable. There are many factors that go into search engine ranking formulas or algorithms, but they can be broken down into two broad categories - on page factors and off page factors. On Page SEO Factors You have complete control of the on page SEO factors and the search engines expect you to get it right. The primary on page factors are: Page Title - Title Meta Tag Page Description - Description Meta … [Read more...]

Small Business SEO – Long-Tail Keyword Opportunities

Emergency Pest Control SEO SERP

Long-tail keywords get over half the keyword searches in Google and the other search engines. Here's a classic example where no one seems to be paying attention to that fact. What if you arrived at your vacation home on a Sunday morning only to find it infested with fleas? Who would you call? Well, in our real estate business, we often get calls from people asking for recommendations. We tried a few numbers for pest control companies we normally work with, but no one was answering. I then sat … [Read more...]

SEO Ranking Formula – 3x5xSEO

SEO Ranking Formula Index Card

SEO Ranking Formula on a 3x5 Index Card Is a picture worth a thousand words? Maybe. Is a picture worth higher search engine ranking? Yes! This is the first index card published, but there will be many more. At least one a week. I've been using index cards and sticky notes for years to make things clearer for myself and clients. If an idea can be boiled down into a 3x5 card, it is much easier to understand. SERP Rankings Search Engine Results Pages (SERPs) are the pages that display in … [Read more...]

SEO Tips – What is The Purpose of Your Website?

What Do You Want Your Website to Do? The purpose of your website is _________? The purpose of my real estate website is lead generation. Everything I do on that site is designed to engage the visitor to eventually call, send an email or register to save property searches. Different sites have different purposes, but unless you clearly and specifically articulate that purpose, much of your website and SEO efforts will be wasted. You may hear the question asked, how well does your site … [Read more...]

Content for SEO

SEO Tips Image

Content for SEO - The Cornerstone of Your Marketing   Site design, site structure, links and content determine your traffic, but your content determines whether people stay long enough to respond to your call to action. SEO success without conversion success is largely a waste of time and effort. Conversion is the action target for the page or post. The action target is what you want people to do. In real estate, a phone call is the desired action. To lead to that action, the phone … [Read more...]

Why Search Engine Optimization?

SEO-in-One-Slide-test

Search Engine Optimization (SEO) is the fuel for you website. Imagine having your Ferrari sitting in your garage. You have it, but no one knows it. You need fuel to drive it around town so people know. It's the same with your website. You may have the greatest information, the best products, the best deals - but if no one knows, they won't visit.   … [Read more...]