SEO Ranking Formula – 3x5xSEO

SEO Ranking Formula Index Card

SEO Ranking Formula on a 3×5 Index Card

Is a picture worth a thousand words? Maybe. Is a picture worth higher search engine ranking? Yes!

This is the first index card published, but there will be many more. At least one a week. I’ve been using index cards and sticky notes for years to make things clearer for myself and clients. If an idea can be boiled down into a 3×5 card, it is much easier to understand.

SERP Rankings

Search Engine Results Pages (SERPs) are the pages that display in Yahoo!, Bing and Google when you type in a search page. The Google SERP for San Diego Emergency Pest Control is shown below.

Google SERPs Page

The paid ads or PPC (pay per click)  ads are displayed as the top three results in the center column and along the right side. These are ads you must bid for to have them displayed for your page. It can be very expensive. What we are after are the natural or organic listings. These are the listings you don’t pay for and are the result of solid SEO strategies.

Pages x Links = Search Engine Rankings

Let’ expand the formula a bit.

Good quality relevant pages x good quality relevant links = search engine rankings

Google grants “authority” to good content pages and good quality relevant links (or votes) is how these pages gain authority. When a site has many, sometimes thousands of authority pages, it becomes an authority site – think CNN or ESPN.  You want your pages to become authority pages. To do that you make sure your content is high quality and links into that page are from the highest authority pages possible.

Look at the left side of the formula above. Good quality relevant pages could be from your site or from another web property that you don’t own. From your own site, think about where you might sell blue widgets, red widgets and green widgets. You have multiple pages on your site about these widgets. Each of those pages should link to each other and to any new widgets page you create. That is the first source of links – your own internal links from your relevant pages.

After you make sure you are linking from your relevant internal pages, find the highest authority external pages to get links. It’s probably not going to be CNN, but it could be a link from another widget site, a widget industry directory and so on. These should be your first choice. You can also create Hub Pages, Squidoo Pages and other content sites. These sites are consider authority sites by search engines. We’ll talk more about content sites later. Create these sites and then link to the relevant pages on your site.

Writing articles targeted to the same content as your specific pages will be enough to rank on the first page, or even number one for low competition keyword phrases.

Ranking Formula Strategy

If you have a blog, you can create more pages on your site easily and quickly. That should be a big part of your strategy. Each of those blog posts is a page and a link from that page will help other pages. Don’t say the same thing over and over. Vary the content so that it is unique within your site. Building more pages is critical because it’s self-reinforcing. As your pages and site gain authority, it raises your site’s power to rank for existing and new search terms.

Build links to all your site pages. Articles, Authority Sites, Guest Blog Posts, Blog Commenting and many other techniques are available. Video sites such as YouTube and Viddler can also be useful in building links. Links will also come to you if you create great content that others remark on. We’ll cover more on link building later, but understand for now that links are critical to your site’s rankings.

I see linking, both internally and externally, as the biggest weakness of most small business sites that are not ranking well for their targeted keywords.

Summary

There you have it. Create lots of unique targeted relevant pages. Link to those pages from other pages on your site and build external links from other sites. Do this and you’ll see great results.

If Do It Yourself SEO is not in your plans, or you need some basic consulting or training, just give Michael a call at 386-295-2049 or go to the contact page to send a message by email.

What the H is Internet Marketing?

Really, Are You Marketing The Internet?

Do you do magazine marketing when you advertise in magazines? Do you do newspaper marketing when you advertise in Newspapers? No, you market your business. If you sell homes, you market homes and your real estate business. You market and advertise homes and real estate marketing because you sell homes and real estate.

Distinctions Are Important

Okay, so what’s the big deal? First, I’m going to raise some eyebrows, but if you focus on internet marketing, you are going to waste time and money. If you focus on marketing your business and your products and services using the internet, you are going to make better choices. This distinction is very important.

Think of a small business owner who knows he must improve her online marketing results. She is in the retail flowers business and is not getting the results she needs from her marketing on the internet. She is at a critical point. When she sits down at her computer to begin her search to improve her marketing, what will she type into the Google search box?

If she types “flower shop internet marketing” rather than internet marketing, she is on her way to a better result. Note: make sure to use quotation marks in your searches. There are 11,800 results for “flower shop internet marketing” and 5,070,000 results without the quotation marks. You will get better and more specific results using the quotation marks.

Get Targeted

Get targeted early in your marketing campaigns using the internet. If you want to learn internet marketing, that’s one thing. If you want to market your products and services using the internet, here are the things you need to target:

  • What are you selling in terms of products and services?
  • What are the benefits of your products and services?
  • How do you want people to feel about your company and your products?
  • Who are your ideal customers? Create multiple customer personas if you have more than one customer type.
  • How do you build your web presence to reflect your business purpose, style and unique qualities?
  • How will marketing on the internet affect your current marketing?
  • How will current marketing affect your marketing on the internet?

You get the idea. Notice none of these questions are really about “internet marketing.” They’re about your business. If you don’t answer these questions and others that are important to your business, you are ripe for the hype and hucksters. You should not begin building your website or begin SEO (search engine optimization) before answering these questions.

Internet Hype and Hucksters

I Made $123, 817 from My Kitchen Table Last Month – for $29.95, I’ll show you how. Well, if they make that kind of money, it was probably $29.95 at a time. Claims like this are out there when you start investigating internet marketing. This may be a bit exaggerated, but only a bit. It may come in different forms, but you can bet the hypsters and hucksters have targeted you in some way.

Here’s my claim: I switched my real estate marketing from print media and pay-per-click (PPC) advertising to natural or organic search (“free results”) on Google, Yahoo! and Bing. I increased my company sales by 400% over 2-1/2 years. I dropped my advertising budget from $50,000 per year to $5,000 a year. It took six months to get good results, a year to recover the cost up to that point and two years to realize great results.

How did I do it? A lot of research, testing and hard work. I spent a lot time and money learning marketing on the internet and SEO. Much of what I tested did not work. Enough of what I tested worked to make the effort successful. So, I built a model. Then, I tested the model on other sites to make sure it worked. It does and that’s why I’ve started this site and the business that goes with it.

What My Journey Can Mean For You

You’re focused on your business and its success. That’s where I started when necessity caused me to jump into marketing my real estate business on the internet. You can leverage my investment in developing that working model. First, come back here often. Sign up for email updates in the box at the top of the right column, or, subscribe to my RSS feed if you use an RSS Reader. Over time, you’ll learn what you need to do it yourself or hire someone to help you market your business using the internet.

If you are ready to get started, call me at 386-295-2049 or use the contact page and we can discuss the options.

 

SEO Tips – What is The Purpose of Your Website?

SEO Tips Image

What Do You Want Your Website to Do?

The purpose of your website is _________? The purpose of my real estate website is lead generation. Everything I do on that site is designed to engage the visitor to eventually call, send an email or register to save property searches.

Different sites have different purposes, but unless you clearly and specifically articulate that purpose, much of your website and SEO efforts will be wasted. You may hear the question asked, how well does your site convert?

Conversion is basically getting visitors to take the action you have defined. It can be lead generation, product sales, customer service support, information for clients, list building and more.

The SEO Foundation

Many factors go into driving traffic to your website, but if you haven’t defined your ideal customer(s) and what you want them to do, who are you creating the site for? The foundation of SEO is targeting traffic. That’s what keyword selection, competitive analysis, link building and site design lead you to in the end. Targeted Traffic is targeting the buyers, subscribers or other customer most likely to buy your offerings.

This is a big part of the problem of throwing your website design and SEO efforts over the fence. By that I mean handing it off to someone else without giving them the proper specifications for what you required. Just build me a website or just get me traffic will not be enough in way too many cases.

Who Knows Your Business Best?

Do you believe there is another person in the world who knows your business better than you? Do they know your customer better? You know why your customers come to your business. You know if you have one ideal customer type or ten.

It’s extremely rare that an outside party will know enough about your business to design a great website and bring the most targeted traffic without your guidance. You must demand that your website brings you more of what makes your business successful.

State Your Purpose

To be effective, state your purpose. State the purpose of your website, first to yourself and then to anyone who touches the design, technical aspects or SEO. The purpose of the website your visiting now is to help business owners and managers improve business results through internet marketing and SEO. My ideal client knows their business well and wants to know how internet marketing can improve results.

I’m an owner of multiple businesses. I rely on internet marketing almost exclusively in several businesses and not at all in one business. There is no one size fits all for web marketing and SEO. Knowing the purpose of your site can can you tons of money.

Contact Mike at 386-295-2049 for more information or to discuss your options. I’m a Daytona Beach SEO specialist, but I serve clients regardless of where they’re located.