Do you need SEO for your business? Not sure?
You may be right not to invest in small business SEO. It's not right for every business. There needs to be a market that's search active and there needs to be enough traffic to justify the investment. SEO is very effective for many businesses, but it must be done right. You may want to start by viewing our Small Business SEO Video, or reading our article What is SEO?
The costs for small business SEO are dependent on two types of competition in your market:
The answer is roughly the same as for costs. If the competition is light or not well optimized for search, results can come quickly. If competion is heavy, ranking will take longer. Here's the best answer for search engine results:
These answers might not be what you want to hear. These are the realities for competitive markets. If you're not in a competitive market, then SEO will probably not be very effective for you. Find out more about small business and local SEO by calling Mike Byrne at 386-295-2049 or go to our contact page.
Wordpress posts or pages - which one should you use when publishing your content? Is there a difference? So Few Wordpress Pages Many blogs based on the Wordpress platform use only a few pages on the site. That could be a mistake for two reasons: Long term search engine rankings Visitor time on site and conversion Pages Are Your Showroom From an SEO perspective, here's what I've found for using Wordpress blogs: Pages are your showroom Posts are your promotion Posts can rank … [Read More...]
What happens if you have traffic coming to your website, but your results are much less than you expected? If you're focused strictly on small business SEO and you're generating traffic, then now is the time to understand the SEO search process that visitors use. The search process video below is about 5 minutes and 15 seconds, but could be the best five minutes you invest in a long time. Internet marketing is a two phase process: Generate traffic with SEO and other methods Converting … [Read More...]
We rush, we rush and then we rush some more. We look for magic bullets, low hanging fruit and quick hits. Not all things can be done quickly though. We know it, even if we don't like it. Local SEO results can take much longer than we like, but that's not so bad. Let's look at a new idea I had today when writing some new content. Let's talk about Slow SEO. What is Slow SEO? Slow SEO is what happens when you don't have the deep pockets to spend lots of money on search engine optimization and … [Read More...]
Starting a new business is a challenge. There's finding the right location, buying furnishings and equipment, hiring people, business planning, marketing planning and more. Recently though, there's a new barrier that's entered the mix for business startups - small business SEO. People are online. For most, if not all businesses, people are using the internet to find products and services. They may be using search engines or social media like Facebook to start their search or find out more … [Read More...]
The challenges for small business owners are massive. Small business SEO and internet marketing add more challenges. Indeed, in some ways it presents a threat. Imagine you own a store. Then, imagine that one out of every ten potential customers are blind to your store when they walk by. Then can't see it at all. It doesn't exist for them. Now imagine that was five years ago. Since then the blindness has increased to three of every ten and within another year it could be five or more. This … [Read More...]
Here is your Local SEO 3x5 Card for the week focusing on keyword campaigns. Search engines rank pages not websites. This is so important to keep in mind for local SEO. Even if CNN is ranking number one for your keyword term, you are competing against that page, not the CNN website. If you set out with your small business SEO campaign thinking that you are going to beat a competitor's website, you're likely to waste time and money, make yourself very frustrated and end up believing that SEO … [Read More...]
Are you making a big mistake with your marketing and advertising dollars? Many business owners are now making a different marketing choice by making the small business SEO investment. This is the second 3x5xSEO index card article. Looking at the card, the left line shows cost and the bottom line shows time. I love the simplicity of this 3x5 card and what it shows. Traditional media buys include television, newspaper, magazine, radio, TV, billboards and signs, park benches, bus advertising … [Read More...]
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I fully advocate using the WordPress platform for small business SEO and the numbers seem to indicate that I’m not alone. On the WordPress Blog, on August 19th, in their State of the Word post, WordPress announced some facts about usage of their platform. First, 147,000 of the top one million sites on the web [...]
I’m experimenting with improving rankings and creating new rankings with the Port Orange Homes section of our real estate site. I’ve been creating support pages on the site, but I’ve also created a new website focusing specifically on Port Orange Homes. I believe what we’re doing is completely white hat. Here’s why: We are providing [...]
WordPress posts or pages – which one should you use when publishing your content? Is there a difference? So Few WordPress Pages Many blogs based on the WordPress platform use only a few pages on the site. That could be a mistake for two reasons: Long term search engine rankings Visitor time on site and [...]
I just saw a new article, The MySpacing Of Facebook Continues, from WebProNews talking about the MySpacing of Facebook because of Google+. It’s a pretty balanced article, but it does raise questions are popular media and crowds. This is the type of news we need to keep in mind when planning our small business SEO [...]
Google made some big changes to Google places this past week that will affect local SEO. How much we don’t know yet, but we’ll watch and see what happens. Google Places Review Purge If you go to your Places page or any other Places pages you’ll see a huge change to reviews and citations. Google [...]
There are many decisions required for best results from local SEO and local internet marketing. Many small business owners don’t have large marketing budgets and SEO takes a back seat in their plans. Local and small business SEO is a long term program. Effort and investment today will not pay off for a few months [...]
This page is about the time a visitor will spend to figure out if your page is worth skimming. Small business SEO and content are pieces of the same puzzle. What would happen if you gave every page on your site a five second test? Would visitors be able to understand what the page is [...]